Communication and Brand Management in Luxury

I explored the world of luxury communication through this course, which outlines strategies and techniques for success in the industry. Moving beyond simple advertising, I gained a deep understanding of the codes and languages that define luxury communication. The program covered traditional and digital channels, as well as the crucial role of the retail environment in effective brand communication. I also studied the media landscape, press office tools, and branding models, with a particular focus on brand heritage and brand extension

Certificate