Astrobranding: Creating a brand with the stars – On October 2022

Workshop from 17th  to 21th of October 2022 – Rome University Fine Art in Rome

Astrobranding is a completely new approach in Italy, though widely practiced abroad. It begins with an analysis of the client’s birth chart, serving as a preliminary step in creating a brand that truly reflects their personality. By understanding one’s astrological profile, it is possible to develop a personal brand that is unique, authentic, and recognisable, designed to reflect individual traits and characteristics.

The visual identity of the brand is expressed through signs, colours, and shapes that combine design expertise with the deeper meanings derived from the astral world, to which we all belong.

Today, astrology has evolved beyond deterministic interpretations — often summarized by “not a leaf falls that the planet doesn’t want” — into a constructive and intelligent use of stellar energies, informed by Jungian archetypes and psychological insights. This approach allows for strategic creativity that is both original and meaningful.

I would like to thank RUFA for giving me the opportunity to introduce students to this innovative methodology, helping them explore its practical applications and understand its potential in real-world projects. Astrobranding provides an extra tool for identifying effective strategic directions and creating projects capable of responding to market challenges in a distinctive and competent way.

I also extend my gratitude to Dr. Grazia Mirti, a renowned astrologer specialising in financial astrology, for guiding students through this fascinating world and demonstrating its reliability and creative potential.

Rufa University Fine Arts