Ralph Lauren Cafè in New York.

Ralph's Coffee you must see at least once in your life. This store is located on the Madison street and when I visited it for my first time I was very impressed. The cafè is much smaller...

Designing an emotion.

Emotions are a fundamental aspect of our lives, they guide us, enrich us and also lead us to make choices. Antonio Damàsio, a well-known neuroscientist, encourages us to listen to our emotions. Through his writings, he...

Marella – Human Shopping Experience

Marella is a fashion brand of the MaxMaraFashionGroup and is one of the most important international fashion houses with the aim of proposing "haute de gamme" women's clothing. The brand was founded in 1976 and offers...

What is the ethic brand? why does is matter?

If it is true that branding helps to define who we are, what we do, and how we relate to the world, I believe that in recent years we haven't done enough, or at least...

Ferragamo a genius!

Last week I was in Florence and while strolling  in town i discovered the Ferragamo Museum. The museum is very close to the Ferragamo boutique in piazza della Santa Trinità in the heart of Florence...

Fashion loves graphic design

In the last years many fashion designer of the new generation design clothes that are true works of art and also have a great component of graphic design. Many fashion brands require the role of the...

LLAOLLAO  N.1 in Frozen Yogurt.

Frozen yogurt like it or don't like it is definitely to be tried at least once in your life. Days ago I was walking through the streets of Paris and I noticed a small store called...

Brand Festival of Jesi

EDITION 2019 Jesi is a treasure chest of history, art and culture between the sea and the mountains, in this gem of the Marche is taking place these days the Brand Festival....

Coco. A woman, a brand.

Coco Chanel was born in 1883 and now, after almost 135 years, Chanel is still one of the most important brands in the fashion world! A recognizable, strong, elegant and modern brand. From straw hats...

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