Strategic Brand Identity Course.

What do designers need to know about brand identity and how to become brand designer.

I began my career as a graphic designer in 1993 and i have over three decades of experience in the creation of graphic identities.
In the last 25 years the graphic design has changed a lot and also the vision of graphic identity of a company, service or brand…

Today the brand identity is a key element for the definition of a distinctive brand, it is the combination of symbols, icons, and style: these are not only elements of visual perception, but actually serve to infuse meanings and develop an identity.

When I started teaching at the Schools of Communication Art I thought that the best thing to do was to transfer my experience to the students and let them know about all the changes about the identity. My course will enable students to understand and analyse this new creative direction, and to explore and define the components of Brand Identity. Students will learn the relevant skills and methodologies and how to use the appropriate tools to create a unique, personal and distinctive brand.

Student will develop their own independent personal projects through the visual storytelling of the ideas they intend to create, and using core graphic elements such as the logo, colour palette, icons and typeface selections in order to create a contemporary visual identity.

My job during the course is to make it clear that a brand is not just a set of graphic signs but a set of emotions that make a brand unique. Transferring unique emotions and sensations making a brand unique and better than others.

My Branding & Identity Design Course is a professional opportunity for young or intermediate students of graphic design, designers, graduates, creatives, business owners, marketing students or professionals, marketing schools, and anyone interested in finding out more about brand identity.

The course can be organize in relation of the request of every single school and depending of didactic program.