Visual Storytelling in my Branding identity Class.
Visual Storytelling is the art of using images, colors, signs, emotions, experience before design a brand. These elements permit to focus what you want to create, through this creative process the designers can explain the mood of the project, idea, the concept and the emotions.
“<<The strength of visual marketing is not the choice of a simple beautiful image.
The strength of visual marketing is centered around an image that tells something
and creates an emotion.>>” (Simone Serni – Brand Manager)
Emotions drive the heart and mind of people, and so important create
a perfect visual storytelling board will be very useless and essential.