Management of Fashion and Luxury Companies

In this course, I explore the intricate workings of fashion and luxury brands, focusing on brand management as a strategic balancing act between tradition and innovation, expertise and experimentation, casualness and style. Through a case study approach, I gain insights into how these companies cultivate brand value by preserving their heritage while staying fresh, relevant, and contemporary in the global market. I also examine the impact of new retail channels, emerging media platforms, and innovative commercial strategies, which help me understand the dynamic landscape of luxury branding and how it responds to emerging markets.

Certificate